Yggdrasil Signs Land-Based Agreement With Reflex Gaming

The deal, signed last month, sees Yggdrasil bring its Game Engagement Mechanics (GEMs) to players playing on physical terminals and will be especially welcome news to punters in the UK and the Netherlands – two countries in which Reflex Gaming has a major presence.

The two companies have worked together since 2020, when Reflex Gaming became a YG Masters partner. It has since launched 11 online games.

Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Strengthening our partnership with Reflex Gaming to bring our GEMs to the land-based space is a great milestone for us.

“We have already had great success together, releasing a number of high-performing online titles to players and we are thrilled to now take this to the retail sector. This deal is testament to the strength of our GEMs and the potential it has to take the player experience to a new level.”

Mat Ingram, CPO at Reflex Gaming, said: “We are extremely pleased with what we have achieved as a YG Masters partner in the last few years, and we have been very impressed with how the GEMs have performed on our online titles.

“Bringing the mechanics to UK players of our retail content is extremely exciting for us and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.”

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