LeoVegas Group launches hero brand—BetMGM—in the Swedish market

Key Takeaways 💬

• The LeoVegas Group has now launched in the Swedish market with its BetMGM brand.
• Customers can also play a number of slot games as well as table games.
• BetMGM is one of the fastest-growing brands out there and continues to grow globally.

BetMGM was a popular brand in the US for some time before being launched in the UK first and then entering the Dutch market earlier this year.

This is actually the fourth brand in the home market portfolio which also includes LeoVegas, GoGoCasino, and the sports betting brand Nya Expekt.

There are a number of new concepts and a touch of Las Vegas in this brand including live casino games that are streamed directly from the historic Bellagio Resort and Casino. It will also have the largest jackpot available in Sweden through the MGM Jackpot scheme.

Customers can also play a number of slot games as well as table games. There is also a sportsbook and a new concept for the market with “Super Swedes” which has topical betting on Swedish players and athletes competing around the world.

Gustaf Hagman, CEO of the Group, said “I’m absolutely thrilled to bring BetMGM to Sweden, where it all started! LeoVegas Group has been a leading operator in Sweden since its inception, and I’m confident that Swedish players will love the unique Vegas experience and golden offers that they will find on BetMGM. Sweden has never been closer to Las Vegas!”.

BetMGM is one of the fastest-growing brands out there and British players will have seen a lot of different examples of the brand growing. Exposure has also been helped by the fact that the Premier League clubs Wolves, Spurs, and Newcastle have all partnered with the brand. Much like the UK, there will also be a lot of advertising of the brand’s launch in Sweden including radio and television commercials.