Key Takeaways 💬
- Flutter Entertainment group have raised close to half a million pounds for Cure Leukaemia.
- The money will go towards the ATICUS network which aims to give modern treatments to cancer patients around the UK
- Funds were raised through the year and was a culmination of efforts.
Flutter Entertainment is a casino company that has played an integral role in providing players with modern games, and as a global brand that has launched some of the most successful casino brands. Betfair, FanDuel, Paddy Power, PokerStars, Sky Betting & Gaming, and Sportsbet are all owned and operated by this giant company.
Now, they have taken the opportunity to give back to the community.
The £350,000 will go toward the ATICUS network, which is an infrastructure aiming to give innovative and modern treatments to cancer patients around the UK, through 15 different hospitals.
Funds were raised through the year, and the event was the culmination of efforts, with ITV Racing presenters Ed Chamberlin and Oli Bell hosting the event.
George Lineker, son of Gary, is an ambassador for the company and was in attendance, sharing his personal experience of surviving leukaemia when he was a baby.
Steve Birch, CCO of Sky Betting & Gaming, said of the ball: “The charity ball is always our biggest fundraising event, and every year our colleagues and partners never disappoint as they come together to raise money for well-deserving causes.“I’ve visited the Christy Research Centre in Manchester, which is one of 15 centres that Cure Leukaemia support, and I saw myself the importance and impact that the money Flutter has raised over the last year makes.
“We are truly grateful for the generosity of attendees who collectively helped us to raise a great amount for Cure Leukaemia so they can continue their work to find a cure for blood cancer.”
Flutter is focusing on a wider “Positive Impact Plan” which will try to improve 10 million lives through community-based programs.