Leanna Madden

Who is Leanna Madden

Leanna is a London native with a degree in mathematics and statistics from Imperial College London. She possesses a keen understanding of player needs and uses her analytical skills to evaluate game algorithms, payout structures, and volatility, and match players to the games that best suit their preferences.

She has had a significant impact on how players approach online slots, offering insights that make challenging concepts understandable and helping them make smarter, data-driven gaming choices.

Area of Expertise

Leanna is an expert at matching players to slots that align with their gaming style, budget, and preferences to ensure they have the best possible experiences.

With over 10 years of experience playing slots at various online gaming platforms and interacting with other slots enthusiasts, she knows what players look for in slots. So, she tests, ranks, and reviews hundreds of titles and, to make it easier for players to find a slot that matches their moods and preferences. She pays particular attention to RTP and volatility as she knows risk level is something that is key in shaping the player experience.

In addition to helping players find the best slot experiences, Leanna also provides tips and strategies for winning at different slots. Her insights allow players to quickly find slots with the features they enjoy, leading to a more enjoyable and tailored gaming experience and helps them maximise their potential winnings.

To keep players informed, Leanna keeps a finger on the pulse of the industry, watching for new slot releases and slot sites, emerging trends, software updates, and changes in payout mechanics. She then breaks down this information into easy-to-understand reviews and guides, ensuring players have all the information they need to make the best selection and gaming decisions.

Leanna’s Key Publications

After a decade of hands-on experience, Leanna recently published her data-driven slot machine research. Here, you can read her science paper and her latest book, both targeting the connection between slot machine themes and players’ decision-making.

• 📄 The Importance of UI and Themes as a Slot Machine Attribute on Slot Players’ Decision-Making
• 📄 The Psychological and Behavioural Impact of UI and Theme on Online Slot Machine Players

What’s It Like Working with Leanna Madden?

“Leanna brings a unique perspective to our team with her background in mathematics. Her ability to analyze payout structures and game algorithms makes her a valuable resource for both players and our content team. I’m always learning something new from her!” — Ryan Spencer

“Having Leanna on our team is like having a walking encyclopedia of slots. She knows the ins and outs of every game we review, and her attention to detail is unmatched. Her tips have definitely helped me and our readers make more informed choices.” — Anton Saliba

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