Press and Media Hub

Welcome To Our Press & Media Hub – Let Us Introduce Ourselves

JohnSlots is a trusted platform offering unbiased slot game reviews, casino insights, and expert opinions. As part of Gentoo Media, our aim aligns with theirs: to help players make informed decisions and to be more than just an affiliate, but a premium business partner that fosters long-term relationships.

Vision
At JohnSlots, our vision is to empower players worldwide to spin better by delivering the most reliable, in-depth, and unbiased insights on online slot games and casinos. We aim to be the definitive authority in the dynamic and ever-evolving world of online slots.

Mission
Our mission is to be the golden bridge connecting players and operators. We guide players to find the best possible match in online casinos and slot games.

Core Brand Values

• Trustworthiness: We provide transparent and honest reviews.
• Expertise: Our team consists of experienced industry professionals.
• Engagement: We create engaging, easy-to-read content tailored for our audience.

Target Audience

Our target audience is made up of both casual slot players and dedicated online casino enthusiasts looking for trustworthy and accurate information about slot games. They are based in the United Kingdom and seek only licensed casinos with good standing. Our audience wants only the best and to have the most fun, without the headache of researching the casinos themselves.

Tone of Voice

• Friendly yet Professional: Our tone is approachable but reflects authority and expertise.
• Informative and Unbiased: We provide factual, first-hand experiences in all reviews, ensuring they are objective and balanced.
• Engaging: JohnSlots content is written to not only inform but also to engage the audience, making even complex gaming topics accessible.

Meet John, Our Mascot

At JohnSlots, we like to keep things engaging and relatable, and that’s where John, our beloved mascot, comes into play. Representing the fun yet knowledgeable side of our brand, John is a UK native, authoritative and trustworthy. Whether you’re new to the world of online slots or a seasoned player, John is here to guide you through the experience with his unique blend of charm and expertise.

We’re excited to introduce a dedicated section for John’s GIFs and images, perfect for adding personality to your content. Use them to bring an extra bit of fun to your articles or media posts while staying true to our brand values.

Download JohnSlots’ Mascot Media Pack:

• JohnSlots GIFs

Stay tuned for more creative ways to incorporate John into your media and enjoy a more engaging and dynamic representation of JohnSlots!

Brand Guidelines Overview

To ensure brand consistency across all media and external communications, please adhere to the following key elements from the JohnSlots Brand Guidelines.

Logo Usage

• Use the provided JohnSlots logo on black background with white text. Ensure minimum clear space around the logo and maintain its original proportions. The construction of the clear space zone is based on the height of the ‘J’ from the JohnSlots logo.
• Minimum size: 50px for digital formats and 15mm for print.
• The preferred use is on a dark background. Use of the black logo is also allowed, given the background is white or a light grey colour. Bright colours are used as secondary in JohnSlots’ branding.

Download the JohnSlots logo below.

Color Palette

• Primary Colors:
  • #ff0032 (Red)
  • #fe5b01 (Orange)
  • #010101 (Black)
• Supporting Colors:
  • #eef1f1 (Light grey)
  • #fdfdfd (White)
  • #b1bec4 (Grey-blue)

Typography

• Primary Typeface: The primary typeface for all headers and body content is Tablet Gothic, which balances readability and a modern feel.
  • Tablet Gothic bold: For headings and subheadings.
  • Tablet Gothic Light: For body text.
• Web Font Replacement: Tablet Gothic is replaced by Work Sans when used on the web.

Text Formatting Guidelines

• All Caps: Use for main banner headlines and key promotional elements (e.g., “FEATURED CASINO”).
• Title Case: Use for subheadings and secondary calls-to-action (e.g., “Best Online Slot Releases”).
• Sentence Case: Use for descriptive body text and detailed content.
• Mixed Use in Banners: In cases where banners require both headings and descriptive text. Use all caps for main headings to grab attention. Use title case for secondary heading. Use sentence case for longer text explanations or supporting information.

Logo Misuse Guidelines

Press Releases

Stay updated with the latest news from JohnSlots, including new site features, partnerships, and gaming insights.

Available Press Releases:

• Gaming Innovation Group acquires casino affiliate websites AskGamblers.com and JohnSlots.com
• JohnSlots Announces Partnership with Leading Slot Provider Pragmatic Play
• Latest slot game releases by Popiplay are to be reviewed by JohnSlots
• ⬇️ Download all press releases

Author Interviews

Meet our Experts: Our team of industry professionals is available for interviews. Whether you’re writing a feature on the online gambling industry or exploring the latest trends in slot games, we can provide valuable insights.

Featured Authors

Valentino Castillo
🎤 Valentino Castillo, an Expert iGaming Analyst, Talks About His Career at JohnSlots

Alex Hussain
🎤 How to Spot an Underdog in Football: A Conversation with Johnslots’ Alex Hussain

Leanna Madden
🎤 In Conversation About the History of Online Slots with Leanna Madden from JohnSlots

Aubrey Medina
🎤 Aubrey Medina’s Insights from the iGaming Industry: What Does It Take To Be JohnSlots’ Author

For interview requests, please contact our media team at [email protected].

Media Assets

Download high-resolution images, logos, and other media assets for use in articles, blogs, and features.

Note: All assets must be used in accordance with the JohnSlots brand guidelines.

To maintain the integrity of the JohnSlots brand and adhere to UK gambling regulations, we ask that all media outlets, organizations, and partners follow these guidelines when using our logos and copyrighted materials.

Prohibited Uses of JohnSlots’ Media Assets

• Logo Alteration: Any modification of the JohnSlots logo, including distortion, colour changes, or adding unauthorized elements, is strictly prohibited.
• Misrepresentation: Do not use the JohnSlots logo or content to falsely imply endorsement, partnership, or affiliation where none exists.
• Unauthorized Commercial Use: Our logos, images, or content cannot be used for commercial purposes, such as advertising or sponsorships, without prior written approval.
• Inappropriate Context: The JohnSlots brand must not be used in connection with illegal, harmful, or defamatory activities, especially those that contravene UK gambling laws.
• Replication Without Consent: Reproducing JohnSlots’ reviews, articles, or other copyrighted materials in full or in significant part without proper authorization is prohibited.

Allowed Uses of JohnSlots’ Brand Resources

• Editorial Purposes: Media outlets may use the JohnSlots logo or brief excerpts of our content for news stories, reviews, or educational purposes, provided they are attributed correctly and do not misrepresent the brand.
• Attribution-Based Use: JohnSlots content can be used for informational purposes with clear citation and links back to the original content on our website.
• Authorized Promotional Use: Affiliates and partners who have written agreements with JohnSlots may use our logo for promotional purposes as outlined in those agreements.
• Fair Use Excerpts: Short quotations or sections of our reviews may be used under fair use guidelines, with proper attribution and reasonable length limitations.

Social Media and Updates

Stay connected with JohnSlots for the latest news and updates.

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Featured On

JohnSlots has been featured in many media and news outlets. Below you can find some of the biggest names in the industry.